Get Equipped with an SEO toolbox

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To get started with, or to improve your SEO, it's important to have the right tools for the job. Find out what we use and why.

Getting onto page one of any search engine is a big job, let alone getting to #1, and we don't believe you can do it alone. There are a large number of software packages and online tools available to assist you but knowing which to use and why will help you to improve your website's ranking in no time. Here are our top 5 tools:

1. Time
OK, so not a tool, as such, but without it you are destined to fail. Search Engine Optimisation requires an ongoing dedication and a lot of patience as results can take weeks rather than hours or days to be seen. When you initially tackle your website's SEO you should set aside a day to focus purely on this task just to give yourself a platform to carry out ongoing changes from.
2. Google / Bing Webmaster tools
It is, after all, these main 2 search engines you want to be ranked higher in, so the obvious starting point would be to use their online tools aimed to assist webmasters! Link your website with both of these tools and then submit the website to each of their indexes to start the process of getting feedback. It can take a couple of weeks to get all the data, following initial setup, but once you have it they provide excellent advice as a starting point to improving your website's SEO.
3. Page Speed
Website loading time plays a big part in the ranking of your website and making sure your site loads quickly will improve both SEO ranking and user experience, particularly on mobile devices. We recommend 2 tools to add to your kit. Both simply require you to enter your website URL and then action as many recommendations as you can. These tools focus on page structure as well as the server settings so you may need to speak to your hosting company about some of these items.
4. HTML / CSS Validation
HTML and CSS combine to make your website look the way it does. Depending on when your website was created you may find it is now out of date, from a coding perspective, whilst still looking modern to you and your visitors. By validating the HTML and CSS you may be able to make some very quick and simple changes that bring your website up to date whist boosting your ranking at the same time.

5. Monitor Keyword Results
Without knowing your current ranking position, for your ideal keywords, you won't know if your SEO plan is a success or not. The simplest method is by entering your keyword into a search engine and seeing where your website appears. For new websites or those having just started an SEO update it can be time consuming to go through page after page trying to find it though. There are a large number of paid software available to do this for you and it may be worth considering purchasing one, but to start with you can try this free online tool. Simply enter your keyword phrases and click 'Check Position'.
Samui can help you get the most out of your website and setup your SEO toolbox today. Contact us at contact@samui.co.uk or call Richard on 01295 278216 to see how we can help you get started with Search Engine Optimisation.

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